Barbie: A Cultural Icon Exhibition will open October 2021 in Las Vegas, NV! The Exhibition will highlight the six-decade evolution and the making of a global icon.

Barbie®: A Cultural Icon is about to launch the first Barbie doll exhibition to tour in the U.S!

The groundbreaking exhibition will open in October 2021 on the world-famous Las Vegas Strip inside The Shops at Crystals.

Travel through the decades and discover why Barbie has become a cultural icon. The exhibition will showcase Barbie’s award-winning history, highlighting sixty years of fashion and innovation. Barbie is embedded in pop culture; the 150+ vintage dolls on display give you a glimpse into our past. Elaborate, custom-themed sets and interviews with Barbie designers will complete the experience. 

Barbie continues to be at the forefront of fashion. In 2019 Barbie received the Board of Director’s Tribute at the 2019 CFDA Fashion Awards, and in 2020 Barbie was named the Top Global Toy Property of the Year.

Here's what people are saying about the exhibition: 

“We are excited to partner with Illusion Projects to bring Barbie®: A Cultural Icon to Las Vegas.” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel. “Barbie is a brand that has evolved through generations and we can’t wait for fans of all ages to take a journey through time with us!”

“Barbie has an amazing and inspiring history. There is a real sense of nostalgia when you see what was happening in the world, and in Barbie’s world, when you were a kid – and then follow the story to how she’s impacting our world today.”  said Tim Clothier, CEO Illusion Projects Inc.

Pete Housley, exhibition Executive Director said, “So much of the entertainment and fashion culture of Las Vegas is mirrored in the generations of Barbie. The Barbie Exhibition is perfectly positioned in the middle of The Shops at Crystals alongside many of the world-famous fashion brands that Barbie has worn through the decades.”

To purchase tickets or for more information on Barbie: A Cultural Icon, please visit

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